less than the latter technology (i.e. MMS). EMS doesn't require upgrades to network infrastructures, as it is based on SMS and can use the Same SMS Centers (SMSCs) the same way that the SMS does. EMS utilizes a familiar user interface and compatibility with existing phones; this provides the users with better ways of expressing their feelings, moods and personality in the Message.

EMS uses a familiar user interface and compatibility with the existing phones; this provides the users with new ways to express their feelings, moods, and personality in SMS messages. EMS users are capable of integrating text, melodies, Polyphonic Ringtones, pictures, sounds, and animations to enhance the expressive power of messages that are limited by the display constraints of mobile devices. EMS messages that are sent to mobile phones that do not support EMS will be displayed as SMS transmissions. EMS is cross-industry collaboration. EMS is an open standard hence the operators and content suppliers alike will be able to introduce appealing new value-added services such as screen savers, images, polyphonic-ringtones and ring melodies that can be easily downloaded from the Internet.

EMS adds new powerful functionality to the well-known Short Message Service (SMS) standards and is expected to be a catalyst that will further enhance the texting phenomenon happening around the globe. As new EMS capabilities are added to mobile phones, it is expected that messages between users will increase as users have the ability to add life to SMS text messaging in the form of pictures, animations, sound and formatted text.

EMS provides an important evolutionary step between Short Messaging Service (SMS) and full Multimedia Messaging Service (MMS). Experts on messaging in general and the Short Message Service (SMS) in particular and believe that EMS and MMS will become the essential next generation messaging technologies. EMS works on all Global System for Mobile communications (GSM) networks (widely used in Europe, Singapore, India and increasingly available elsewhere). EMS is being actively promoted by a lot of mobile phone manufacturers across the world.